What is eCommerce?

eCommerce (or electronic commerce ) is the purchase and sale of products over the Internet. It has become an important source of income for companies due to the advantages and benefits it offers.

To understand its relevance, we must take into account that there are 4.54 billion people (59% of the population) connected to the Internet in the world , according to a report presented by We Are Social and Hootsuite . In Mexico alone, there are 80.6 million users.

eCommerce and eBusiness are not the same thing

These terms are sometimes assumed to be the same, but this is not the case. E-commerce is focused only on transactions of products or services, while eBusiness involves the entire process of creating an online business , i.e. store development, email marketing, advertising, SEO or SEM aspects, to name a few.

The good thing about eCommerce

Selling online has many advantages, including:

• More customers: Anyone with internet access can visit your store or sales space, unlike a physical location where transportation is a challenge for customers.
• Extended hours: People can learn about your products or services 24 hours a day, 365 days a year.
• Cost savings: you don't pay rent and you do without certain services such as water, gas or others.
• Improve with feedback: Whether you own a domain, sell through social media or otherwise, being online allows consumers to voice their opinions, which helps you understand what they like and what needs to be adjusted.

The not so good

Some difficulties that eCommerce represents are:

• Users do not feel comfortable not being able to touch or see the products in person, so it is important to have several images with good resolution and detailed technical sheets .
• Getting results requires additional time and effort in the digital space where you sell, since you need to make it known so that people know it exists and visit it.
• The technical implications of creating your online business, ranging from deciding which platform to use, programming knowledge, and knowing how to structure everything. For this, you can rely on external partners to take care of that. Learn about one option here .

If you have a project and you are thinking about uploading it to eCommerce, don't hesitate any longer. You have a world of possibilities, with potential clients and advantages that you can take great advantage of.