Google Ads: what it is and what it offers

Google Ads is the Google tool that allows you to generate written and visual ads that will be displayed on its search engine, different online pages, Gmail and YouTube.

It was previously known as Google AdWords , as it could only generate written ads that appeared in the search engine, but over time it evolved and the options became more diverse.

The impact of Google Ads

The first version was launched in 2000 and has become increasingly popular every year. In 2019, it had revenues of $134 billion US dollars , according to Statista .

Advantages of Google Ads

• Precise segmentation: allows you to determine, using various criteria, which audience you want to impact with your ads. You can segment by keywords or specify geographic areas, as well as time zones and demographic data. 
• Expense control: You assign the budget for your ads and Google Ads will work with that, you will not invest more. You can also pay only for the clicks that users make on your ads .
  
• Measure ROI easily: It informs you of the visits your ads receive, and above all, the conversions, that is, the sales and leads obtained.
  

Types of ads

Search

These are the ones that appear in the Google search engine . Based on what the user searches for, they will see ads related to the keywords they entered.

For this format you can pay only for the clicks received and the results depend on the correct use of attractive words and phrases that fit the target profile .

In this you have to enter data such as "title" (what people are searching for), "description" (what will attract and cause them to click), "display URL" (what they will find when they click) and "destination URL" (where it will actually take them).

Source: https://www.soyunamarca.com/10-tips-for-writing-the-best-ads-google-adwords/

Display

They appear on websites, blogs, news portals and pages found on the Google search engine. Banners can be static, moving, interactive images or ads that are just text.

Source: https://www.kolau.com/google_ads/how-to-create-effective-google-display-ads

There are also Gmail ads, which are displayed in inboxes and are personalized.

Source: https://www.iebschool.com/blog/getting-profit-from-gmail-ads-seo-sem/

And also the ads that appear in mobile applications, as well as those that are intended to get people to download an application.

Source: https://adwords.googleblog.com/2015/07/launching-search-ads-on-play.html

YouTube

Advertising videos that appear before the main video is viewed. According to YouTube, you pay for clicks, so if people skip the ad or turn it off, you won't be charged.

Is it convenient or not?

Yes, of course! Including Google Ads in your campaign will allow you to strengthen your presence in search engines, obtain conversions of leads or sales, get clicks to your website and more objectives. With an appropriate, interesting and well-targeted proposal, you can achieve profitable results. Find out more about Google Ads here .