10 reasons to have an online store

Having a physical store requires a lot of effort, sacrifices and details that must be taken care of. As if that were not enough, the current situation makes it more difficult to sustain, since people are not going out or consuming as much as before.

That is why having an online store has become the most viable option for many companies. Both large, medium and small companies have made efforts to create a space in e-Commerce where they can maintain and increase the sales of their products.

There are businesses that believe that having an online store is complicated, pointless and unnecessary; however, in reality there are multiple benefits and advantages that are being overlooked.

Below we show you 10 powerful reasons to have an online store .

1.  It is open 24/7: unlike physical establishments, which for various reasons remain closed at a certain time, e-Commerce allows you to sell at any time of the day throughout the year.
2.  Cost reduction: you don't have to pay rent for a location, but you do have to pay rent for a domain, but the cost is lower than having a physical space; you don't need salespeople; you save on electricity, water and other services; in general, implementation is cheaper.
3.  Expand your market: If you have a shipping system, you can expand your market from regional to national or global. More potential customers = more potential sales.
4.  Greater variety in inventory: stores restrict the number of products and their varieties, whereas an online store allows for a broader catalog and for everything to be displayed at the same time.
5.  Get to know your customers better: e-commerce allows you to collect data on how users interact with your store, so you know what you can adjust, what works, and what changes you need to make to offer a more pleasant experience.
6.  Captivate them: when you know how consumers behave, you can generate campaigns with offers that fit their tastes and needs.
7.  Secure transactions: Online store platforms like Shopify give you the confidence that transactions are reliable and make it easier to resolve many issues. Additionally, payment systems like PayPal ensure that the seller receives their money and the customer receives their product.
8.  Continuous feedback: In physical stores, you usually receive negative feedback when the customer had a bad experience; however, in e-commerce, there is the opportunity for your customers to leave comments about their opinion of the products or the shopping experience. This will help you determine the high points as well as the low points.
9.  Reduce advertising costs: Digital advertising is cheaper and allows for more appropriate segmentation, so your budget will be better invested.
10. It is easy to create: there are platforms that allow you to have a domain and generate an online store with the needs it requires.

In a world that is becoming more digital every day, having an online store has become a fundamental step for the survival of companies.

It's very easy to do. If you want to develop your own, go here for help.